Social norms are affected by 4 factors - behaviours, values, attitudes and beliefs.
--------------------------------------------------------------
NORM ENFORCEMENTS: norms that are to be imposed.
factors affecting norm enforcements:
-pure coordination motive: obeying norms for a particular motive
-threat of social disapproval or punishment for norm violations:
-internalisation of norms of proper conduct: norms recognised or practised all over the world.
-------------------------------------------------------------
PURPOSES OF THE VIRTUAL WORLD
-no need to meet them im real life.
-just words on screen
-desire to be someone you can't be in real life
-has low self-esteem and lack of confidence
-gain of recognition
-seek attention
-----------------------------------------------------------
THE RISK OF BLOGGING(virtual norm)
if you show unhappiness about government or a person or a product:-
-discrimination by the public.
-bear the consequences of law. e.g sued, fine, jail term, etc.
-attract unneccessary attention.
----------------------------------------------------------
REASONS FOR CHANGES ACCORDING TO THEIR SOCIETY
-fear of standing out and be themselves, being outcasted and being labeled "wierdo", etc.
-due to norms; it's how people generally act when present at different environments.
---------------------------------------------------------------
CONCLUSION
-each individual has different roles to play, based on the situation he/she is in.
e.g. HOME --> son
SCHOOL --> student
VITUAL WORLD --> a working adult.
-people tend to show/disguise themselves into different identity to suit different environment, be it a norm or what they want others to perceive themselves as.
